The importance of Christmas for small product businesses can not be underestimated. Some businesses can end up taking half, and I’ve seen in some circumstances, even three-quarters of their annual sales in the fourth quarter! This sales period, and a highly competitive one at that, really has the potential to make or break your year. So if you want to achieve your Xmas sales goals and finish the year on a high, it’s imperative that you formulate a strategy and create and follow a robust and rigorous plan. In this podcast, we’ll discuss producing clear objectives with SMART goals and setting directions that make you, not others, happy. We’ll also be looking at what the past performance of our business can tell us about what decisions we should be making. We’ll cover tips for keeping things on track when things get crazy and staying on top of your stock management. We’ll also be thinking about our target audiences, how our ideal customer's qualities might differ at Christmas, and what form your marketing and promotional strategies might take from channel to channel at this time of year. Join the Christmas Sales Summit and get half off your first month in the Club - ENDS 17th September Midnight: https://www.resilientretailclub.com/membership/ This summit will get you thinking strategically about the upcoming Christmas season, and give you the strategies, tools and support to grow your sales. It includes: Expert workshops Strategy planning sessions Tools and templates for growth Co-working hours Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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“What did the council decide on item 42?” — answered with the speaker and the moment.