There are many reasons someone starts a business, but a pattern I often see with founders in the Resilient Retail Club is a combination of dissatisfaction with the working world and a desire to make a more significant impact, and today's guest is no exception! In episode 163 of The Resilient Retail Game Plan, I speak to Lucy Jeffrey, founder of bamboo sock brand, Bare Kind. Having started her business as a side hustle five years ago, Bare Kind is now partnered with over thirty charities and donates a percentage of its profits to protect endangered animals. With little to no prior experience in retail, Lucy has worked hard to build an amazing business, and shares some of her major successes (and advice), especially when it comes to wholesale. In this podcast, we discuss balancing demand with manufacturing, the value of merchandising, and holding your nerve as a seasonal business. We also talk about the importance of taking a step back, consistently reviewing the state of your business and the benefits of learning more about how your products are made. Check out Lucy’s beautiful socks at https://barekind.co.uk/ Connect with Lucy at https://www.linkedin.com/in/lucy-jeffrey/ and check out Lucy’s e-commerce content over at: https://candidfounders.com/ Join the Christmas Sales Summit and get half off your first month in the Club - ENDS 17th September Midnight: https://www.resilientretailclub.com/membership/ This summit will get you thinking strategically about the upcoming Christmas season, and give you the strategies, tools and support to grow your sales. It includes: Expert workshops Strategy planning sessions Tools and templates for growth Co-working hours Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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“What did the council decide on item 42?” — answered with the speaker and the moment.