In episode 176 of the Resilient Retail Game Plan, host Catherine Erdly, founder of the Resilient Retail Club, engages in an insightful discussion with Lindsay Schneider, founder of the self-tanning brand, Get Into the Limelight. We discuss the trials and triumphs of building a brand, focusing on Lindsay's experience in product sourcing, the process of creating a quality self-tanner, and the marketing strategies that worked best for her. Lindsay emphasizes the importance of influencer marketing, discussing strategies for selecting influencers that have a genuine love for the product and authenticity in their promotion. She also talks about the importance of taking calculated risks in business growth, detailing how outsourcing helped her business operations grow. Lindsay's story provides key insights into running a successful product business and using influencer marketing effectively. [00:00] Welcome Linday Schneider [01:58] Lindsay Schneider Business Backstory [04:49] When Linsday picked the wrong product she discovered she needed to make a shift in her business [06:54] Lindsay talks about the process of developing a skin care product. [09:22] Did Lindsay need to shift how she marketed her product after shifting her business? [10:21] Navigating the changes in influencer marketing [11:38] What has been the biggest change that propelled her business forward? [13:41] How do you know when you’re ready to hand off control in your business? [17:13] What advice does Linsay have for choosing influencer partnerships? [25:27] What's coming for Lindsay in 2024? [26:34] Learn More about Lindsay Get all of the resources here: https://www.resilientretailclub.com/podcast-episode/power-of-influencer-marketing-in-retail-with-lindsay-schneider/ Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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“What did the council decide on item 42?” — answered with the speaker and the moment.