In this episode, I got to sit down with Resilient Retail Club member Ruth Sturdy, the founder of Color Chronicles. Ruth shared her journey after looking for a book that would not only allow her to record memories of her daughter but would bring her daughter into the process as well. When one couldn’t be found, Ruth decided to create it which led to her founding her own business and developing their bestselling product, 'The Book of You'. As her business grew, she found the freedom to start working on the business (instead of in the business) when she partnered with a fulfillment center. She also realized that it was important to outsource tasks that were not her strengths. Interestingly enough she has been able to demonstrate that you can grow your business and not need a large team! We talk about the constant need for resilience in managing a small business, handling various challenges and finding solutions. And we talk about how important it is to be able to lean on other business owners in a setting like the Resilient Retail Club. [01:35] Welcome Ruth Sturdy, Founder of Colour Chronicles! [07:34] In the digital age. how important does Ruth believe it is to have something physically written down? [08:52] What was Ruth's background before she started the business? [10:19] How has Ruth's business evolved? [11:36] What was the moment that Ruth realized she needed to stop doing everything herself? [12:35] How many fulfillment centers did Ruth look at before finding "the one"? [13:12] Was fulfillment the key to allowing Ruth to grow the business without having a big team? [15:26] How did Ruth know it was time to invest in outside help? [17:16] Why Ruth believes it's important to connect with people in the Club and Mastermind to grow your business [18:1]6 What is the best gift that you could give someone who is just starting their business? [21:35] What's next for Colour Chronicles? [22:16] How to connect with Colour Chronicles Connect with Colour Chronicles Website: https://www.colourchronicles.com/ Instagram: https://www.instagram.com/colour.chronicles/ Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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“What did the council decide on item 42?” — answered with the speaker and the moment.