You may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in features could make a big difference to your sales come the festive season. Approaching press outlets, however, can be a bit intimidating, so, as part of this series of episodes focusing on getting set for Christmas, I spoke to PR Dispatch founder, Rosie Davies-Smith to discuss how to plan out pitching your products. Founded in 2017, PR Dispatch puts the power in the hands of brands and gives product-based businesses everything they need to pitch their products to the UK press. In today’s episode we talk about gift-focused features, creating trust and credibility with your customers, why PR isn’t strictly about sales and why as long as you’re organised - you’ll be fine! Get in touch with Rosie about working together at https://prdispatch.com/ and you can follow and connect with her at: https://twitter.com/PRdispatch https://www.instagram.com/prdispatch/ https://www.facebook.com/PRdispatch/ Further Resources: https://prdispatch.com/christmas-waitlist-2022Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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“What did the council decide on item 42?” — answered with the speaker and the moment.