If the previous few episodes hadn’t made it abundantly clear, prepping and optimising your product business for Christmas is absolute vital if you want to make the most of the year’s peak purchasing season. Building genuinely engaged audiences and deploying successful marketing campaigns doesn’t happen overnight, you have to get a strategy in place and when it comes to the festive period, the earlier the better. In today’s episode we speak to Narada McKoy, founder and director of Bravada, who specialise in digital strategy, performance marketing and app marketing. Having learnt a thing or two at Amazon as a Marketing Manager and after heading up growth and customer engagement at Adidas, Narada is my go-to expert for implementing best practice when it comes to digital marketing. In this podcast we discuss how to start with the customer and work backwards, the seasonal shifts you might see in purchasing behaviours and how there’s no shortcuts to building loyalty. We also delve into the long-term opportunities afforded by ‘prospecting’, utilising ‘Dark Social’ and how your friends and family could help you better understand your customer base. Get in touch with Narada McKoy about working together at https://www.bravada-uk.com/ and you can follow and connect with him at: https://www.linkedin.com/in/narada-mckoy https://www.instagram.com/bravada.marketing/ Further Resources: https://analytics.google.com/ https://developers.google.com/web/tools/lighthouse Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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