Consumers, now more than ever, want to connect and relate to the brands and businesses that they buy from. It’s not enough to just send your products out into the world and expect them to fly off the shelves - you have to convey who you are and what you value if you want to stand out to your customers. Regardless of whether your product business was born from a simple hobby, has grown out of a search for sustainable alternatives, or aims to disrupt the market, when it comes to PR and branding, as my guest on today’s podcast, Lucy Werner says: “It all starts with a story”. Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years of publicity experience, both in-house and for some of London's top agencies, and truly understands the power of the personal when it comes to connecting with clients. In today’s episode, we discuss the importance of setting a roadmap for yourself to help establish and align your business, and team, with your core values. We also talk about “showing a bit of ankle” by creating human touch-points for your customers to connect with, how it’s best to not fixate on your logo, and how getting other people involved is always useful when trying to figure out how your business comes across to the rest of the world. Get in touch with Lucy about working together at https://www.thewern.com/ and you can follow and connect with her at: https://www.instagram.com/thewernagency/ https://twitter.com/thewernagency https://www.linkedin.com/company/thewernagency/ Hype Yourself is available here and you can pre-order Brand Yourself here. Further Resources: https://www.joinclubhouse.com/ https://meanmail.co/Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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“What did the council decide on item 42?” — answered with the speaker and the moment.