If there’s one advantage of being a small business over mainstream retailers, it’s the personal touch and connection you can foster between you and your customers - when you’re the one making the products, fielding customer questions and organising deliveries, closer proximity to your buyers is baked into the very nature of your business-running role. In today's episode of The Resilient Retail Game Plan, I speak to Michael Osborne - president of Wunderkind, a marketing firm that helps digital businesses to deliver one-to-one messages at scale, about the vital importance of personalisation in retail, which will hopefully give you some food for thought when it comes to connecting with your consumer base. We take a deep dive into the evolution of online retail, from the Dotcom craze of the late ’90s to the more recent democratisation of retail and reach through platforms like Etsy and Instagram, as well as discussing how advances in technology are helping tailor marketing to consumer behaviour. As well considering how the recent global events have accelerated shopping trends we, of course, discuss Christmas 2021 and what we think you can expect in the coming months. Get in touch with Michael about working together at https://www.wunderkind.co/ and you can follow and connect with him at: https://www.linkedin.com/in/michaelosborne/ Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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