The Rise & Fall of Mr Beast

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The Rest Is Entertainment 54 min 2 speakers 8 chapters transcribed 14 hours ago
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What is the premise of Mr Beast’s new survival‑thriller book and why is it underperforming?

Marina Hyde 0:01
The rest is entertainment is presented by Octopus Energy. Now, entertainment loves keeping business in the family.
Richard Osman 0:07
Yeah, it's no secret that that's uh traditionally been a an easier route to perhaps into show business. This is not necessarily the only way to get into the business. However, there are lots and lots of examples where it really has worked for people.
Marina Hyde 0:19
The coppolas stretch out beyond film into music. Nicholas Cage though changed his surname from Coppola. He's Francis Four Coppola's nephew and he changed his surname just so that he could, you know, just be Nicolas Cage.
Richard Osman 0:31
But one assumes that in LA they didn't know that he was a Coppola.
Marina Hyde 0:35
He stands alone for me.
Richard Osman 0:36
I always think Stenner Strasgard is an interesting one because uh lots of his children became very, very famous and he always uh calls himself a Nepo Dad because as his children got more and more famous, people started coming to him more for for roles. That's nice that's a nice way around.
Marina Hyde 0:49
So entertainment has some remarkable family machinery, but however useful the surname, it isn't always the only way in.
Richard Osman 0:55
No, Octopus Energy, for example, didn't inherit its place in the energy industry. It's proudly independent, and one way it does things differently is having each customer's account looked after by the same small team of around ten energy specialists. They know exactly who you are.
Marina Hyde 1:16
Hello and welcome to this episode of The Rest is Entertainment with me, Marina Hyde.
Richard Osman 1:21
And me, Richard Osman. Hello, everybody. Marina, what a busy week you've had. I see you you announced you're leaving the Guardian.
Marina Hyde 1:28
I am, after twenty five years. I know,
Richard Osman 1:31
I
Marina Hyde 1:31
know.
Richard Osman 1:32
Any plans?
Marina Hyde 1:33
Any Well, yeah, I mean I was thinking we should we should sort of do an item about it and sort of general trends obsession. In this in this d general trends in this direction, maybe in a couple of weeks 'cause I'll be. Yeah, when you have a better
Richard Osman 1:47
idea of uh of what you're doing.
Marina Hyde 1:48
I have some ideas, but um there'll be more to say then perhaps. How about you? You've been on your book tour? I've been
Richard Osman 1:54
on a book tour. Hello to everybody who I met. It was just so Brilliant. I went up and down the country visiting loads of independent bookstores, doing loads of events. It's really th thriving as an industry. Books. It really is. I do think books are an antidote to AI. I think there's something in the air. Uh and I think these lots of these shops are expanding. Lots of the the events are absolutely rammed for and it's just it's one of the I think this human connection thing.
Marina Hyde 2:19
I'm really looking forward to m to mine, which f whenever it starts, maybe maybe like next weekend, but it's really I totally agree with you. It is a when you're doing it, it it can feel a bit daunting before you get started, but when you're doing it it's like, wow, this is this is incredible.
Richard Osman 2:31
But l local bookshops, honestly, I c I can't think of a better way to spend one's time than hanging out with booksellers and asking them about stuff.
Marina Hyde 2:38
I'll bet you got a lot of data.
Richard Osman 2:40
I got a lot of data. I said I'm here for data. I uh absolutely understand the emotional side of this, but what I am here for is data. No, they are very happy and they're very, very happy that um They've had a great week this week. Lots of big new releases out this week.
Marina Hyde 2:52
Well, we're gonna talk biz actually gonna talk about two extremely different books this week, aren't we?
Richard Osman 2:57
Yeah, in different ways.
Marina Hyde 2:58
We are talking about Mr. Beast's new uh book, A Thriller, that he's done with James Patterson, the sort of prolific and celebrated thriller writer, um, which is called The Most Dangerous Games. And basically the the the title of that segment
Richard Osman 3:12
is What's That All About?
Marina Hyde 3:15
We're going to talk about the new book from Julia Donaldson and illustrated by Axel Scheffler, Gruffalo Granny, which is, I mean, will be an instant mega, mega, mega bestseller and classic.
Richard Osman 3:29
And we're going to talk about how just how do you become the biggest selling British author of the century?
Marina Hyde 3:34
Well, that's something you're very interested in, of course. Now we're unbeliev it's unbelievably it is not actually you.

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