In this episode of The Interview series, recorded at Spring Fair 2022, host Mark Faithfull sits down with Paul Sopher, co-founder of gourmet popcorn brand Joe & Seph's. He shares the intriguing story of how a trip to the US led to the transformation of the UK popcorn category, his experience of life in a fast-growing family business, and advice for wannabe entrepreneurs.From humble beginnings is an entrepreneurial family startup in the founders’ kitchen. gourmet pop up brand Joe and Seph’s is now available around the world and enjoys a loyal and growing following for his meticulously produced popcorn. Despite the company's success and expanding range of product lines, it remains singularly committed to one thing: creating the best tasting popcorn possible. That focus has helped to reinvent a category, taking the word of popcorn far beyond simply being a moorish movie treat. So grab a bag of popcorn (Joe & Seph’s, of course), sit back and enjoy this episode.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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