Five Things Friday — APAC edition. Guest Ryf Quail (NRF: Retail’s Big Show APAC) breaks down why retail media in APAC is set to lead globally, then we dive into Thailand’s mall renaissance, Uniqlo’s recycling roadmap, MUSINSA×ANTA’s China JV, and Urban Revivo’s global expansion.Chapters below. Sources and links at the end.Subscribe for weekly, no‑nonsense retail intel across APAC.What we cover• Why APAC retail media is outpacing the West, with China and the U.S. dominating spend• Thailand’s malls (ICONSIAM, MBK, Central Group) as cultural engines and retail tourism magnets• Uniqlo: recycled materials and the 2030 climate roadmap• MUSINSA × ANTA: K‑fashion’s structured path into China via a joint venture• Urban Revivo: China’s answer to Zara, scaling with new flagships and a design hub in LondonChapters / Timestamps00:00 – Intro: Guest setup (Ryf Quail, NRF APAC)00:26 – Format: Two from Ryf, three from Alex00:52 – APAC retail media: the fastest‑rising ad channel02:10 – China + U.S. concentration; APAC’s trajectory03:45 – India, Vietnam, Philippines: the next lifts05:03 – Segment 2: Southeast Asia’s mall culture05:30 – Thailand leads: ICONSIAM, MBK, Central Group07:56 – Malaysia, Philippines, Vietnam: development pipeline09:16 – Story 1: Uniqlo & recycled materials roadmap10:40 – Story 2: MUSINSA × ANTA joint venture in China12:27 – Story 3: Urban Revivo accelerates global flagships13:40 – Takeaways: APAC is setting the pace14:07 – Outro & tease for future global editionShow Links (put these on separate lines for YouTube parsing)• Urban Revivo — About: https://global.urbanrevivo.com/pages/about-urban-revivo-hp0036• MUSINSA × ANTA JV: https://about.musinsa.com/newsroom/musinsa-anta• Uniqlo — Recycled Materials: https://www.uniqlo.com/id/en/special-feature/sustainability/recycle-materials• NRF: Retail’s Big Show APAC (guest org): https://nrfbigshowapac.nrf.com/• ICONSIAM: https://www.iconsiam.com/en• MBK Center: https://www.mbk-center.co.th/en• Central Group: https://www.centralgroup.com/en• eMarketer/Insider Intelligence — Retail Media growth + China/US shares (summary): https://www.emarketer.com/ (specific references in “Research sources” below)#RetailMedia #APAC #NRFAPAC #Thailand #Kfashion #Uniqlo #UrbanRevivo #Ecommerce

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