It’s almost Christmas and this week’s Five Things cuts straight through the noise.Alex and Simon break down what really happened this Black Friday, why the numbers matter less than the format shift, and what live shopping and brand activations tell us about where retail is heading next.From muted UK retail sales and changing Black Friday behaviour, to why Ralph Lauren’s activations are quietly best-in-class, this episode focuses on what retailers should actually be paying attention to right now — not the headlines.We also touch on:The rise of live, shoppable events and social commerceWhy “Black Friday Month” is now the realityWhat brands are doing instead of discountingHow tech companies are preparing for NRF 2026Why activation, not promotion, is the differentiator heading into the new yearThis is a grounded, honest conversation for retailers, brands, and tech leaders navigating a tough market without losing relevance.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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