Didier Mattalia, co-founder and CEO of Trust-Place, joins Alex on The Retail Podcast to explore how digital passports transform traceability and customer relationships post-purchase. Discover how luxury and premium brands across fashion, home furnishings, electronics, and mobility are leveraging digital passports to authenticate products, engage customers, and meet upcoming EU regulations on product sustainability and recyclability. Didier shares real-world examples, including partnerships with iconic brands like Ligne Roset and Isabel Marant, and offers insights into the future of product identity and data-driven retail.Episode Chapters:[00:00] Introduction: What is Product Traceability?[00:31] Meet Didier Mattalia: Co-founder & CEO of Trust-Place[01:18] How Trust-Place Creates Digital Passports for Products[02:48] European Regulation and the Role of Digital Passports[06:53] Industries Leveraging Digital Passports[07:59] Giving Identity to Luxury and Fashion Items[10:19] Case Study: Fighting Counterfeits with Ligne Roset[12:07] The Customer Journey and Digital Certification[15:36] How Brands Scale Digital Passports Implementation[16:45] Didier’s Vision: The Future of Trust-Place and Digital TraceabilityShow Notes:Trust-Place: https://www.trust-place.comConnect with Didier Mattalia: LinkedIn ProfileReferenced Brands:Ligne RosetIsabel MarantAvery DennisonKey Topics: Product Authentication, Sustainability Regulations, Customer Engagement, Data-Driven RetailKeywords: Retail Innovation, Digital Passport, Traceability, Product Authentication, Sustainability, Luxury Retail, Customer Data, EU Regulations, Post-Purchase Experience

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