Welcome to Season 1 Episode 12 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going! Episode Host - Abhijeet Vijayvergiya https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/ Episode Guest - Jeff Ignacio https://www.linkedin.com/in/jeffbethechange/ Podcast Details: Podcast page - https://bit.ly/3u9I1eV Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3 Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872 Episode Details: Driving revenue is no longer just the responsibility of sales. Revenue generation is like a relay - where sales, marketing, and customer success teams have to work towards common goals - and be completely aligned in this pursuit. Several advantages of this cross-functional alignment include improved customer experience, higher productivity among teams, better utilization of tech stack, and improved data usage. But in reality, how aligned are these teams? Research says not so much. Only 29% of business leaders, for instance, said that their teams are fully aligned toward achieving common revenue goals. Without alignment, a lot of opportunities to generate revenue are missed. The budgets, time, and effort of these teams get wasted, leading to revenue leakage across the customer journey. The good news is that most companies are working towards creating this alignment by implementing a revenue operations function. In today’s episode, we will talk about the role of RevOps in driving this cross-functional alignment to provide a great customer experience and ultimately lead to higher revenues. Jeff Ignacio is joining us today to answer some questions about how leaders can drive this movement within their companies. Jeff is the Head of Sales Operations at Forethought and a RevOps leader passionate about driving revenue excellence by working with sales, marketing, and customer success leaders. Let's hear it from Jeff! Want to learn more about Nektar? Talk to our team - https://bit.ly/3Vwfc8g

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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