In today’s business environment, B2B buying is never just one person. According to Forrester Research, more than half of global business buyers purchase in complex buying scenarios that include more people, more departments, and generally higher price points. And this group can be made up of 7 to 20 people! Unlocking the power of buying committees is a crucial aspect of the B2B landscape. Join us as we navigate through the realms of Revenue Operations (RevOps) and uncover the strategies, insights, and best practices that constitute a comprehensive guide to mastering the dynamics of buying committees. Joining us today is Nandini Karkare. Nandini is a revenue leader who heads EBD’s strategic initiatives to ensure profitable growth, and execution at velocity with a customer-centric approach. Let's hear it from Nandini! Want to learn more about Nektar? Talk to our team - https://bit.ly/3MishjZ

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related