In this episode Rich sits down with Luke Van Der Veer who explains how he built a business generating leads through local SEO. His model is simple: identify a profitable service in a city with manageable competition, build a website targeting that search, rank it at the top of Google, and then rent the incoming leads to a local business. He explains why home-service industries work especially well, how beginners can structure commission or pay-per-lead arrangements, and how those relationships can eventually become revenue-sharing or ownership opportunities.Luke also shares why he purchased a $1.7 million ice cream truck business with 52 vehicles as both a business opportunity and a tax strategy. He breaks down how the company makes money through truck rentals, wholesale ice cream sales, and private events while discussing seasonality, staffing, maintenance, and financing. The conversation closes with the coming wave of baby-boomer business owners retiring—and why entrepreneurs with strong lead-generation skills may be positioned to acquire and grow these businesses.To learn more about Luke and what he teaches visit websiterentalcoaching.comConnect with Rich on Instagram: @rich_somers

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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