Rich sits down live from one of their boutique properties in the Little Italy neighborhood of San Diego with Alex Johnson and Lauren Turpie from Somers Capital. They break down the shift away from large, traditional hotels toward “vibe-driven” boutique stays people actually want to share, and why that demand is accelerating as Airbnb loses its edge.They also go inside Somers Capital’s strategy as they acquire two more hotels along the California coast, bringing their total to eight under the Somers Collection brand. The team shares how they’re using AI across the business, from dynamic pricing systems making 100–200 daily adjustments to personalized AI concierges like “Brooklyn” that handle guest experiences, drive reviews, and increase revenue. They also touch on leveraging influencers, operational efficiencies, and what’s actually making these properties outperform.Join Investor Waitlist: www.somerscapital.com/invest Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

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