In what will go down as a historic business failure, CNN recently blundered in attempting to launch its streaming media product CNN+, but it’s not what you think it is. Media reports reported it superficially as an example of bad talent, content, and messaging. But to millions of Americans, CNN’s misstep was much more glaring—even stupid. It failed to target or even mention Latinos in its network rollout. Why is that such a stupendous mistake? Math—basic math and a changing America that CNN has apparently not caught up with. There is a lesson here for all US businesses. What is it? Listen! - SHOW CREDITS: Executive produced by Rick Sanchez Written by Ruben Navarette Produced by Scottie Mednick, Adrian Olivares Original show theme, sound design, and audio supervision by Adrian Olivares Additional audio supervision by Brian Vasquez Editing by Carlos Marmo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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