This week we talk to Richard Petrie, former NZ Black Caps cricketer, coach and consultant who now specialises in advising architectural firms on optimising their sales and marketing. Richard shares the same passion and curiousity on human behaviour, nature and biases so we have a great conversation based on his big cerebral brain. We talk about finding out what people want and helping them get it as well as him taking me through a live persuasion exercise (spoiler alert: he’s very good!). If you want to get better at persuading and influencing people – personally or professionally – this show is a masterclass for you. Show Notes: To find out more about Richard and what he does visit: [email protected] +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here For more on us, what we do and who we work with: www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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