What does it take to turn a rural retail store into a thriving online brand?In this episode of The Rural Sales Show, St John Craner talks with Phil Grant, owner of New Zealand Natural Clothing — home to iconic rural brands like Norsewear and Swanndri. Phil reveals how smart online marketing, email campaigns, and SEO turned his business into one of New Zealand’s leading rural retail success stories — with sales up 200% in-store and a thriving e-commerce arm.You’ll learn:How to run high-converting email campaigns using keyword searchesWhy your email list is one of your most valuable business assets (and how to grow it)The simple 5% discount incentive that boosted sign-upsHow consistent, quality blogging drives traffic and salesThe SEO tactics that work for both organic and paid searchWhy you should treat online customers like they’ve just walked into your storeThe power of title testing to increase clicksHow 50% of sales can come from just 5 product SKUsPhil’s views on the future of Fieldays and rural retail trendsPhil also shares how social media fueled exponential growth during COVID lockdowns, why he turned down Amazon, and how he built his own .com platform with offshore contractors.📌 Resources:NZ Natural Clothing WebsiteNZ Natural Clothing on FacebookFieldays🎧 Listen now to learn how to take rural retail online — and win.+++Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ (or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz⁠

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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