"Be in the mind of your market.” This week we speak to my good Irish friend and buddy Ross O’Lochliann who teaches and specialises in copywriting, marketing and persuasive writing. Ross takes us through his 5 steps to find your Golden Prospect which is utter gold in itself so make sure you listen carefully and take notes. We also talk about where good insights come from the power of observation and paying attention to the conversations you have with customers. Ross also recently made a public pledge to be 100% human ie. his content is not AI/Chat GPT created. Ross writes from his soul and true self and suggests you do too as there is only one of you and everyone else is taken! Whatever you right must reward your reader and be worth reading and worth following. And always write on the regular. This was a great conversation and a ton of tips for you if you want to improve how you connect and build better relationships with future customers. Show Notes: To download and access many of Ross’s free resources visit: www.openeverydaybook.com +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ Connect with or Follow me on ⁠LinkedIn⁠ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠ To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠ For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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