What can rural leaders learn from the battlefield?In this episode of The Rural Sales Show, St John Craner talks with Otis McGregor, retired US Army lieutenant colonel and former Green Beret, who brings over 25 years of frontline leadership experience from Iraq, Afghanistan, and even the Arctic.Today, Otis trains companies worldwide on leadership, adaptability, and purpose — drawing on lessons forged under extreme pressure. His perspective helps sales leaders, managers, and rural business owners build resilience and lead with clarity, even in uncertain times.You’ll discover:The core leadership principles Otis learned as a Green BeretHow to stay adaptable in fast-changing environmentsWhat resilience really looks like when the stakes are highThe power of purpose-driven leadership in motivating teamsStrategy lessons rural businesses can borrow from special forcesWhy great leaders focus on service, accountability, and consistencyOtis also shares stories from serving under US Navy Admiral William McRaven (famous for his viral “Make Your Bed” speech with 14M+ views), offering rare insight into leadership at the highest level.📌 Resources Mentioned:Learn more about Otis and Tribe + Purpose: www.tribe-purpose.comAdmiral William McRaven’s famous speech: Watch on YouTube🎧 Listen now to uncover leadership lessons from the battlefield — and how they apply to rural business and sales.+++Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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