“True salesmanship is the science of service. Grasp that thought firmly and never lose grip.” Arthur Sheldon 1903 Todd Caponi is the author of the 3x best-book-award-winning and international best-seller, The Transparency Sale, and his new bestselling book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioural science and sales history nerd, and has guided two companies to successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as President of Sales Melon. We talk about what the importance of honesty and transparency in sales and what we can learn from sales historians. We also talk about the demise of the sales profession and what history got right and we’ve got wrong. Todd is now an avid sales historian and collects and buys early 1900s sales magazines and catalogues that drive his poor wife and space in his home crazy. I’ll leave the last words to Arthur Dunn in 1919 (Scientific Selling & Advertising) who Todd refers to: “If the truth won’t sell it, don’t sell it.” Wise words indeed. Enjoy this one, especially if you’re a history buff and love great quotes. It’s a goodie and packed with them! To connect with Todd and buy his brilliant books: https://toddcaponi.com/To follow Todd on Instagram: @saleshistorianTo subscribe to his podcast: Apple/Spotify +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook here. Connect with or Follow me on LinkedIn. Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠here⁠⁠. To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here. For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here. For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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