Category King: Crafting Your Category & Selling A Grand-Slam Offer
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What does it mean to be a category king?
What's up, everybody? This is Russell Brunson. Welcome back to the podcast. This episode, I'm going to share with you guys a really cool presentation about becoming the category king of your market. I actually posted part of this the first 14 minutes or so as a YouTube video talking about one of my favorite books called Playing Bigger, which teaches you the concept of being a category king. And then from there, I transitioned over to a presentation I did at my inner circle. It was right after one of the authors of Playing Bigger came out to my category king group and did a whole four-hour long presentation about how to become the category king in your industry, which was really, really fun and really cool.
um and then after that i did a presentation for my inner circle kind of going through the highlights of it so um this episode's all about becoming the category king in your market you can hear me talk about it um you know directly from the book and then from there we're gonna dive over to the inner circle presentation where i went deeper on how to become a category king hope you enjoyed this presentation if you do make sure you guys come to funnel hacking live we're like less than a month away from funnel hacking live If you want to become the category king in your market, make sure you come and do not miss it. If you go to funnelhackinglive.com, you can get a ticket before they're sold out. This is the last dance, the last Funnel Hacking Live ever. We've done nine of them. This will be number 10. And then we're taking, who knows, a five-year break. I'm tired. So do not miss this show. It's going to be insane.
It'll be the biggest and the best one we've ever done. So go get your tickets at funnelhackinglive.com. With that said, we're going to jump right into the presentation on how to become a category king. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. One of the biggest mistakes that new entrepreneurs make happens to be the thing that the biggest companies in the world have mastered yet they never talk about. And this book is the first book I've ever found that actually explains it in a really cool way. This book is called Play Bigger, and you may or may not have heard this book. It's one of the more rare books out there, yet this is the one that gives you the key to how to be successful. It all has to do with figuring out how to dominate your market.
Now a lot of people think dominating the market is all about figuring out what's the market you're gonna go into, right? And that's actually the exact opposite of what you should be thinking about. In fact, I wanna walk you guys through a really quick process. This is something I talk about in my book Expert Secrets. I talk about figuring out what market you're gonna be in, okay? What we're gonna be figuring out today is how can you become a category king? So when you think about markets, there are three core markets almost every business falls into, okay? These are the three markets. This is health, wealth, and relationships. If you go back in time like 100 years ago, back when business was first getting started, every business kind of fell into one of these three things, right? And there weren't a lot of entrepreneurs doing businesses, right? You gotta have a lot of money, startup capital, and so, but almost every business fell into one of these three things.
And then over time, you know, everyone was in the health market, the wealth market, the relationship market. These markets were growing, they were thriving. And this is when entrepreneurship here in America started sprouting, started growing. And from there, people started saying, well, how can I be successful? I want to start a business. So what happens is they go to like the market, right?
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