The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Mon, 19 May 2025
What if you could finally stop spinning your wheels and just get unstuck? No more wondering if you’re doing it right, overthinking your offers, or second-guessing every funnel headline. Just honest, focused feedback from someone who’s been in the sales, marketing, and funnel trenches and knows what actually works. In this episode of The Russell Brunson Show, I take live questions from entrepreneurs inside the One Funnel Away Challenge. We get into everything from messaging mistakes and offer strategy to pricing confidence and how to get started without burning yourself out. If you’ve ever felt stuck, hesitant, or like you’re making this way harder than it needs to be, this episode will hit home. Key Highlights: How to sell someone else’s course without coaching, branding, or re-recording anything Why your funnel headline isn’t converting (and what to say instead) The mistake most experts make when they write copy and how to fix it in one sentence How I helped a hypnotherapist turn her skill into a scalable offer, even with a one-on-one model What to do when you’ve bought all the courses and still don’t know where to start If you’ve ever felt like you’re drowning in too much information or stuck trying to perfect something before launching, this episode will give you clarity. Sometimes it’s not about doing more. It’s about simplifying, focusing on the next right move, and building momentum with what you already have. You’ll hear exactly how I walk people through that process in real time. Whether you’re a coach, creator, or expert, this will give you the confidence to take the next step without hesitation. Let’s get into it!! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the purpose of the One Funnel Away Challenge?
Hey everyone, this is Russell. Welcome back to the show. Today we've got a really fun Q&A episode for you guys today. As you guys know, inside of One Funnel Away, every week I do a Q&A with all those who are going through OFA. And the questions this week were just really good and fun. So we covered a lot of different topics from...
uh someone who who wants to sell a course but does not want to be the face of the course like how do you do that talk about different ways to to get your headlines uh working converting if your pages aren't converting we talked about um some really cool ways to scale like a one-on-one coaching business to a group to a one-to-many to like you know um and a whole bunch of other cool things in between so that'd be fun to share this with you guys because you know obviously we have a
I mean, tens of thousands of listeners to this podcast every single day. And so, you know, you never know exactly what the thing is that everyone's looking for. So this episode's fun because there's probably 10 or so really unique, interesting ideas. And any one of these things could be a huge transformation, like pivot point inside your business.
So I'm hoping that you'll get something of value of this from the Q&A show. If you want to be in the live Q&As, again, just join One Funnel Away. And the coolest thing is One Funnel Away is free when you're a ClickFunnels member. So if you go to OneFunnelAway.com, go sign up. And then come hang out with us. It'll be a lot of fun. So I appreciate you guys. Thanks for listening.
And hopefully your question gets answered during the Q and a show. Let's go. This is the Russell Brunson show.
Well, hello, everybody. Welcome, Russell, to the call. Russell loves to come on on Fridays when he has the availability to talk all things expert. So for the next hour, we're going to focus specifically on the expert track.
Should we start out with Rebecca's question? I know I heard the question. Do you want to restate it for those who just jumped in and then have some fun with it?
My question is that I have a few products that have master resale rights and I haven't really started to promote them because I've been confused in how to do the marketing. I have but not really seriously. It's been like a starting stopping because I feel that I don't know how to do it properly.
what i want to do is i don't want to be like i don't want to create my own thing and have people going through my coaching stuff also so i don't want to build an offer why is that because i feel that i want to have my i'm not really into the coaching that much i want to be able to talk about it but i don't want to be the one delivering it okay
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Chapter 2: How can you sell someone else's course without being the face of it?
And don't do step two or think about step two or even look into because that's the problem. Then you get into that whole overwhelm and things like that. And so if nothing else, that's what I'd recommend. I mean honestly, I would go back to day one of OFA and then just do day one. And don't think about the traffic yet. Don't think about the reels. Don't think about the copyright. Just think about –
the day one and then do, you know what I mean? I think that's, I think that's the, the, the biggest thing. So, um, because yeah, there's a lot in this business and it compounds and it never ends. And like, even today, I mean, I've been doing this 25 years now and I, I still learn new things and more ideas and, and it's tough cause like I get excited.
I want to share them and everyone's like, ah, but, but, but it's like, You gotta look at like the path for you. It's like, here's the path. There's gonna be all these shiny objects and these ideas and things coming. It's like, I'm only gonna focus on the thing that I need right now, which is this piece, right? Like, okay, let's say you're an offer creation.
I'm only gonna focus on creating an offer. I'm not gonna listen to anything else. Shiny objects are coming. Russell's talking about this. A lot of people are live. I'm just gonna ignore everything unless it's related to the one piece I'm working on now. Then that piece is done. Okay, next step is now this.
Okay, now I'll listen to things about that, you know, and that's, it's like how you have to kind of segment and prioritize. Does that make sense? Does that help a little bit?
Yeah, I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher. I've been a teacher and a trainer instructor, so I can speak easily. So but this is not the same. This is not selling and this is not exactly the same. So I've realized that the more I do it and I realize there are a lot of things I didn't do, actually.
So, yeah, I'm going to do that and stay on the presentation.
And then just think like you'll get better at it. Like I look at my presentations from a year ago or five years ago or 10 years ago. I'm like, oh my gosh.
Yeah. I do it every week for, I've done it for 10 weeks in a row. I've switched things and now it's better and better. But I've realized that actually before I go for selling, I'm a bit afraid. Yeah. And that either people couldn't afford it and I would be sad they couldn't afford it and they would be frustrated. Either they would say no.
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Chapter 3: What are the common mistakes in funnel headlines?
Great. Okay. Yeah, another Tony. I'm also another coach. I'm a business coach. And just to give you some context, I've been coaching in the offline world for many years. And I'm about to launch myself into a membership group coaching program. And I've created a funnel.
And it's the first, I've created funnels before, so technically I'm okay with funnels, but I've never created a funnel where I'm actually going to try and sell off the page. The funnels I've done in the past have just been simple funnels where I've modeled what you've done with leads, lead funnels, things like that. So in terms of like the selling complexity, it's a big leap for me.
So I'm about to show you probably the number one expert in the world, a funnel that I've created and I'm a pretty amateur on it. So this could go horribly wrong. But I don't mean go easy on me. In fact, quite the opposite. But just to give you the context, right? This is the first time I've done a funnel of this, for me, this level of complexity. So is it okay if I share my funnel?
Yeah, I'd love to see it. Kind of just get the quick overview, you know, from the experienced eye that you have. For sure. Okay. So this is my above the fold. And my membership is called Gold's Accountability. For context, I'm an expert in transformation for corporates and project management, program management, delivering large change management type things.
And what I'm offering is to do that similar, but for companies. you know, solo entrepreneurs or smaller business businesses.
So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me, I'm looking to sell it into a group program for, you know, a fraction of the cost that they would normally, well, they wouldn't even be able to afford it or contemplate it normally. Yeah. If that makes sense.
Yep. Okay. And so there's going for entrepreneurs. Now, are you okay? So this page, are you pushing them from here to a webinar or going from here to order form or sales page? Where's the?
Yeah, it's a good question. So I'm hoping that they'll join just from this page.
Okay. What's the price point?
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Chapter 4: How to effectively convert your audience if you're a faceless brand?
Yeah, I'm glad we got slipped in there.
Yeah, thank you.
Awesome. Well, thanks for having fun today. Thanks, Jessie. It's good seeing you. I haven't seen Jessie for a little while, so it's fun hanging out with her as well. So she's always in the background serving you guys. If you knew how much Jessie's constantly, consistently doing for you guys, you'd be blown away. So it's great to see you a little bit.
It was good to see you too, Russell. Hopefully we'll do this again soon.
Yep. All right. Thanks, everybody. I'm going to bounce, but I'm going to pass back over to Jessie.
Thank you. Thanks, Russell. Bye.
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
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