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Finding Peak w/ Ryan Hanley

How Shawn Nelson Built a $Billion Brand in 27 Years

04 Nov 2025

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Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube This isn't your typical "rise and grind" story. Shawn David Nelson, founder of Lovesac, didn't build a furniture empire overnight — he spent 27 years doing the hard, often ugly work while most entrepreneurs quit. Connect with Shawn Nelson: Website: https://www.lovesac.com Instagram: https://www.instagram.com/shawnoflovesac/ LinkedIn: https://www.linkedin.com/in/shawndnelson/ Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story: https://amzn.to/3JKhmAO From sewing giant beanbags in college to surviving a $30 million tariff hit, Shawn's story is raw, relentless, and radically honest. In this episode, you'll discover: Why "just doing something" beats perfect planning every time How emotional intelligence separates the winners from the quitters The underrated power of mental toughness — cold plunges and dirt bikes included Why sustainability isn't a buzzword, but a business moat in a disposable world How tariffs forced a pivot that actually made the company stronger This is about presence — showing up fully even when it sucks. Energy — harnessing discomfort to grow. Awareness — mastering your emotions when everything's on the line. Kalibration — fine-tuning your business and mindset for the long haul. Want a shortcut to 25 years of business lessons? Shawn's book and podcast are your no-fluff mentors. Hit subscribe, turn on notifications, and let's get your hustle calibrated for real, lasting success. This is the way. --Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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