Finding Peak w/ Ryan Hanley

RHS Throwback: Gordon Coyle on Using Video to Create Inbound Specialty Liability Leads

29 Dec 2022

Audio

Description

Became a Master of the Close: https://masteroftheclose.comIn this throwback episode of The Ryan Hanley Show, Ryan Hanley interviews Gordon Coyle, founder, and president of The Coyle Group. Gordon is a risk management and insurance services firm specializing in liability products. He joins the podcast and explains how he's using video to create inbound leads in specialty liability insurance.This is an episode you do not want to miss...Episode Highlights: Gordon shares his background story with Ryan. (13:00) Gordon explains that his natural curiosity and motivation from Ryan led him to take it to the next level in the technological aspect of the business. (18:31) Gordon talks about consistency and discipline being the keys to everything that you do. (21:07) Gordon shares how he was able to assist someone who had seen his videos and asked for his help. (26:23) Gordon shares that he gets his leads from people that are searching for answers on insurance on YouTube. (33:51) Gordon explains that one of the hardest things for him to do is to repurpose content. (40:31) Gordon shares that every sales job is all about getting noticed, and the best way to do that is through social media. (45:22) Gordon shares that there are a lot of producers that have stood out and become successful through the use of social media. (48:14) Gordon talks about the difference between paid and organic marketing in social media. (54:23) Gordon advises people to think about the sales process and the closing ratios when talking about inbound and non-inbound businesses. (57:40) Key Quotes: "Consistency and discipline, I think, are key not only for marketing but a lot of things in whatever you do." - Gordon Coyle "Every sales job is all about getting noticed, right? You have to kind of build interest you have to have you have to get your foot in the door, your toe in the door. And, you know, how do you do that? How do you get noticed? And I think that there's a lot of good opportunity to do that with content." - Gordon Coyle "The consistency around video creates an aura of expertise, knowledge, whatever it may be, you become a very believable character." - Gordon Coyle Resources Mentioned: Gordon Coyle LinkedIn The Coyle Group The Coyle Group - YouTube Reach out to Ryan Hanley Learn more about your ad choices. Visit megaphone.fm/adchoices Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other episodes from Finding Peak w/ Ryan Hanley

Transcribed and ready to explore now

Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

09 Apr 2026

Finding Peak w/ Ryan Hanley

70 Missions, 15 Countries, Saved 7,000 Children — The Power of Listening | Paul Hutchinson

31 Mar 2026

Finding Peak w/ Ryan Hanley

World Champion MMA Fighter Diagnosed with MS Did This Instead of Quitting | Alberto Crane

27 Mar 2026

Finding Peak w/ Ryan Hanley

Why Your Passion is Destroying Your Life (And How to Fix It)

19 Mar 2026

Finding Peak w/ Ryan Hanley

How to Build Your Own AI Software (Without Knowing How to Code)

17 Mar 2026

Finding Peak w/ Ryan Hanley

The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

12 Mar 2026

Finding Peak w/ Ryan Hanley

View all episodes from Finding Peak w/ Ryan Hanley

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Finding Peak w/ Ryan Hanley

RHS Throwback: Gordon Coyle on Using Video to Create Inbound Specialty Liability Leads

This episode hasn't been transcribed yet

Other episodes from Finding Peak w/ Ryan Hanley

Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

70 Missions, 15 Countries, Saved 7,000 Children — The Power of Listening | Paul Hutchinson

World Champion MMA Fighter Diagnosed with MS Did This Instead of Quitting | Alberto Crane

Why Your Passion is Destroying Your Life (And How to Fix It)

How to Build Your Own AI Software (Without Knowing How to Code)

The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

Sign in to Audioscrape

Share this moment