In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR. "As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight." David discusses: - how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug" - how they built their initial (and complex) infrastructure and user interface in 6 to 12 months - how they found their first customers and figured out their pricing structure as they went along - how they focused on a specific persona and type of user (inspired by Geoffrey Moore's 'Crossing The Chasm' book) and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe | Dublin, Ireland Book tickets: https://saastock-europe.com/ 🇺🇸 SaaStock USA | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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