The SaaS Revolution Show

[Reply] Stop confusing customers and start positioning your SaaS right with April Dunford

27 Dec 2018

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This is a reply of our most popular episode of 2018, hosting April Dunford. Seven startups. All seven of them acquired. 16 launched products. All 16 of them repositioned. Roles as varied as CEO, CMO and COO. There has never been a dull moment in April Dunford’s career. Throughout all that, she has become the world’s foremost expert on positioning. Improving the context a product creates for its customers became April’s lifelong passion. It’s why she has taken on seemingly very different roles in the various startups and their acquirers she joined. As she puts it, positioning encompasses the entire organisation. Currently, April is working on a book, which she hopes will offer the first scalable methodology for doing positioning right. Listen on to hear: Why so many startups and companies fail at positioning What are the signs you are having a positioning problem How to start fixing your positioning and create the right context for your customers Examples of product repositions April has executed What is the best way to track the effect of repositioning You can watch April's talk from SaaStock18 where she gets into much more details on all of these subjects by getting one of our SaaStock on Demand pack. Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe | Dublin, IrelandBook tickets: https://saastock-europe.com/🇺🇸 SaaStock USA | Austin, TexasBook tickets: https://saastock-usa.com/🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

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3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

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3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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El Partidazo de COPE

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The SaaS Revolution Show

[Reply] Stop confusing customers and start positioning your SaaS right with April Dunford

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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