In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign. Some of the questions we discuss in this episode are: How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach? What is the best way to define and continuously refine target lists for best outcomes? Which are the 3 key layers in a successful campaign? Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process? How do you design a good retargeting strategy to continue to drive the demand? What is the look and feel of a good ad? What is the breakthrough of a few examples? How should you measure ROI on LinkedIn ad spend? If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

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