In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player. We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion. - Why was this addition made? - How do you know when the timing is right to add an Enterprise motion - What are the additional requirements this sets on the internal organization - What are the risks vs opportunities in making this transition - and much more Tune in to learn how you can have both a self-service as well as an Enterprise motion feeding off each other!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related