52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!

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Recorded07 Nov 2022

Publisherfeed.podbean.com ↗

Handlerec:14430743

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In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams. We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization. - When is the right time to make this transition, what is the trigger point - Who should your first hire be, leader or individual contributor - What is key in this recruitment process - What are the do's and don'ts in this type of a transition These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.

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