55. Jesper Frederiksen, Vice President & GM International, Lacework - How do you prioritize markets when going international?

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Recorded29 Nov 2022

Publisherfeed.podbean.com ↗

Handlerec:14430740

Show notes

In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud. We talk with Jesper about his experience in scaling B2B SaaS companies and specifically: - When are you ready to go International? What is the main tell? - What should be included in an international GTM playbook? - How do you need to think about Sales Capacity when expanding internationally? - How do you find a balance between central setup and local presence? These are some of the questions that Jesper addresses, tune in to learn what it takes to scale internationally from a commercial perspective!

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