When was the last time you did something nice for someone? Did you notice how their eyes shine bright like a diamond? How about their smile? Did it become as big as the Grand Canyon? When people become this happy from others making nice gestures, it creates a warm feeling they’ll never forget. This is why sales representatives should take advantage of this, and Donald Kelly is here to tell you why. In this episode of The Sales Evangelist podcast, Donald explores the importance of showing appreciation to prospects and clients as a sales professional. Listen to this special Thanksgiving episode for seven powerful ideas to help you build stronger and lasting client relationships. Utilize LinkedIn Sales Navigator Donald recommends creating a list on LinkedIn that includes all of your customers and prospects. This lets you be notified whenever they change jobs, get promoted, or leave their company. Acknowledging these developments and sending a personalized message demonstrates that you care about your client's success. Put Them on Blast Highlighting your clients on social media platforms such as LinkedIn is a powerful way to show appreciation. Posting about their achievements, charity work, or unique offerings not only acknowledges and recognizes them, but also boosts their visibility and reputation. This gesture can go a long way in building stronger relationships and fostering goodwill. Consider Appropriate Gifts While gifts may not be suitable for all industries or clients, sending a thoughtful gift can leave a lasting impression for those where it is feasible. Be mindful of any restrictions or guidelines and choose a gift that aligns with the client's interests or preferences. A small gesture, such as a fruit basket or an edible arrangement, can go a long way in showing appreciation. Offer...

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