Today’s special episode of The Sales Evangelist Podcast looks back on five of the best episodes of 2021. (If you were wondering, yes, it was a tough decision.) Check out the links to visit each episode if you missed it to listen! Episode 1508: Insight-Led Selling: Adopting An Executive Mindset To Learn How Buyers Think with Dr. Stephen Timme and Melody Astley This episode encouraged sellers to focus on how your product or service fixes a prospect’s problem. Focus on how to bring value versus the “what” of the sale. Reorient your selling practices to understand how the customer buys rather than how the seller sells. For more great information, read their book, “Insight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact.” Episode 1505: How To Develop Your Account-Based Strategy Outreach Messaging with Scott Leese In this episode discussing account-based outreach strategies, Scott stressed the importance of the message above all else- if you’re going to reach out to a prospect, target messages to the prospect. Don’t make the conversation about yourself - initial outreach should get into some dialogue or discussion where the prospect is the center. For more great content from Scott, check out his podcast, The Surf and Sales Podcast. Episode 1493: 3 Things Every Seller Needs To Know About The Future Of Selling Sales and marketing must come together. It’s no longer enough to work in tandem - they must be integrated to drive revenue. An integrated experience should put the customer journey first versus different departments judging success based on different outcomes. Episode 1425: Objections: How To Overcome The Most Common Objections In B2B Sales with Nadia Rashid Nadia has a four-step process to overcoming prospect objections: listen, understand and validate, respond, and confirm. Whenever you encounter an objection you aren’t sure how to address, there is no shame in admitting that. However, commit to finding an answer and make a proactive effort to address it later. For more great content from Nadia, follow her on LinkedIn. Episode 1514: How “The Practice” And Being Different Can Help Sellers Connect With More Prospects with Seth Godin Google didn’t succeed because of a stellar sales team- Google succeeded because Google made a product that sold itself. If you want to measure salespeople based solely on the outcome, figure out how to normalize it based on what you’re selling. Juggling isn’t about catching; it’s about throwing. If you get good at the practice of your job, the results take care of themselves. Make sure to check out Seth’s...

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