For the last few years, you have relied heavily on SEO strategies to attract customers to your business. Of course, there's nothing wrong with this. But as your business grows, you may want to hire a seller to attract more leads and improve sales. But how do you know you have found the right person to improve your sales strategies? In this unique episode of the Sales Evangelist Podcast, host Donald Kelly does a live coaching session with Cat Hutchings to help her find the perfect seller for her new business. Whether you're a business owner, sales professional, or simply interested in improving your sales approach, this episode offers actionable tips and advice. Cat Hutchings Background Cat Hutchings is a successful entrepreneur and Etsy owner of Spotlight Jewelry. She also coaches other Etsy owners to become successful on the e-commerce website. Cat is in the works of launching another business, so she came to Donald asking questions on how to find the ideal salesperson to join her team. Live Coaching Session: Hiring the Right Salespeople Many business owners ask themselves whether they should hire an individual or an agency when trying to get leads. Donald suggests using tools such as Apollo IO to attract leads. These tools allow you to view names, email addresses, and other contact information. If you decide to hire an individual, ensure they know how to handle the entire sales process and not just the end. Effective Outreach Strategies As a salesperson, you must research to target the right customers. Cat shares an example of a sales representative who researched her before reaching out. However, the sales representative did make a minor mistake, and Donald shared feedback on what he could’ve done better. Deep research and tools like CrunchBase can help identify relevant individuals. One can craft...

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