Are you ready to boost your sales performance to the next level? You can start by taking ownership of your professional development. Stop waiting for the company to provide the necessary training and build your sales skills yourself. How can you do this? In this episode of “The Sales Evangelist Podcast,” host Donald Kelly speaks with Matt Doyon, a seasoned sales leader, on the game-changing concept of the 3x3 coaching methodology. Matt shares his experiences and insights to show how this coaching framework can revolutionize sales training and improve performance. Hear why sales representatives must take ownership of their skill development for tangible results. Matt Doyon's Background During his tenure at Rock Content, Matt Doyon pioneered the "three by three coaching" method. With a focus on empowering individual sellers, Matt's approach emphasizes skill development, accountability, and personal ownership of the coaching process. The Three-by-Three Coaching Method Explained At the core of the three-by-three coaching method lies the belief that individual sellers are the owners of their coaching process. This framework provides guardrails to enhance accountability and drive skill development. The first "three" refers to the skill category - technical, professional, and personal skills. These categories encompass core sales skills, professional skills like time management, and personal skills such as emotional intelligence and growth mindset. The "par" methodology governs the second "three" by outlining the point of focus, action plan, and results. This empowers sellers to identify specific areas for improvement, create actionable strategies, and measure the tangible impact of their efforts. Real-life Success Stories Matt shares a compelling success story where a struggling sales rep was able to identify and...

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