There’s no greater gift you can give to a seller than leads so we’ve uncovered 3 core SEO principles to help increase your inbound sales. We’re working to unite the two warring departments of sales and marketing. Kyle Carney has a passion for helping businesses grow and he does that with principles that help organizations earn inbound leads as fuel for growth. Lead generation mistakes Many businesses chase after the wrong keywords in their SEO efforts. They know their industry and their target market but they pursue vague SEO terms. If, for example, I search for “new homes,” that could suggest that I’m looking to buy, or to build, or to discover what a new home costs. Businesses can improve by being more strategic in their efforts. So instead of searching for “new homes,” they can work to rank for “new home builder in Colorado.” That strategy is crucial for online success because that generates traffic that has qualified itself before the conversation even begins. Google knows everything. It knows where you are, so if your website indicates the area that you’re serving, it will figure that out. One: Get your website right The messaging on your website has a huge impact on your inbound sales. We must make sure we get the right message in front of the right clients so they qualify themselves prior to beginning the conversation. At that point, it becomes like fish in a barrel because they come to you and say, “I saw this on your site and it’s exactly what I need.” Building a website with proper messaging for the right audience allows your prospects to move themselves down the funnel. #SEO Improve your site Sellers wear a lot of hats and sellers have the ability to influence anyone. If we want to increase our bottom line, it’s in our best interest to connect with the marketing people and convince them of the importance of a smooth website. Work toward a mobile-friendly site. Most sites are, but there are small tweaks that will make your site operate faster. If the site isn’t designed correctly, it will run slowly which will affect your rankings. Identify the things your customer wants by understanding how they find you. If they find you online, ask what they were searching for. You’ll discover actionable information that will help you refine your website. Find keywords that match what you do. Strive for specific, clear intent. Be data-driven. Find the search volume for keywords to help you decide on your messaging. Rank for the right things Most of the data about search content is freely available using tools like Google Keyword Planner. Initiate a conversation with the marketing department to ensure that you’re ranking for the right phrases. If you’re ranking for phrases that no one is actually looking for, it will do nothing for you. Once you’ve got the website functioning smoothly, you’ll focus on converting those prospects using content. Two: Generate content This isn’t a reference to a basic 300-word blog. It’s quality content that focuses on answering their key questions, and includes every type of content. If every seller would create videos to provide information, the potential would provide to be unreal. Create videos. Write blogs. Answer frequently asked questions. Block out 15 minutes to create content daily, even if you have to do it during lunch. It’s arguably one of the most valuable exercises a salesperson can do. Write down every question people ask you and rank them from the most common to the least. People frequently ask “How long does it take for SEO to work?” SEO is kind of a nerdy topic that many businesses don’t think about. Once they...

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