Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads more effective for a sales pipeline. And here's the kicker: The secret to generating leads has nothing to do with meeting quotas. Click play to gain invaluable insights and improve your inbound marketing skills. I promise, it's a listen you won't regret! Marcus Sheridan’s Background Marcus helps businesses embrace the power of content and inbound marketing through his personal experiences. He and his team offer content marketing consulting & workshops, HubSpot consulting, speaking opportunities, and blogging services. Marcus is passionate about selling and the power that comes to an organization and sales professional when they learn to incorporate inbound marketing and transparency concepts. Assignment Selling (17:16 - 21:12) Through an engaging example, my guest Marcus introduces the concept of “assignment selling.” Tune into his story at 17:16 and hear why providing prospective clients with valuable content should happen before direct sales engagement. Marcus also shares why this method helps build trust and transparency with potential clients. Discover how to streamline your sales efforts, reduce repetitive interactions, and close more deals with well-prepared and serious buyers in this episode. The Impact of Online Content on Sales (24:11 - 28:35) Did you know that consumers now read an average of 105 pages of a website before making a purchase decision? We didn’t either.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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