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The Sales Evangelist

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TSE 1287: The Sales Manager's Guide To Greatness!

08 May 2020

Contributed by Lukas

The Sales Manager's Guide To Greatness!    You may have been a top salesperson, and still continue to be, but that doesn’t always qualify you to b...

TSE 1286: Why Every Seller Needs To Create An Ideal Sales Profile

06 May 2020

Contributed by Lukas

Why Every Seller Needs To Create An Ideal Sales Profile    It is imperative for all businesses, no matter the size, to be able to describe their tar...

TSE 1285: How To Build Your Career In Sales

04 May 2020

Contributed by Lukas

We all experience pain and grief and in these seasons, we can feel depths of emotion that are hard to resolve.  How does unresolved grief affect your...

TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator

01 May 2020

Contributed by Lukas

Why Your Brain Lies To You: Cash Is NOT The Best Motivator   Although money is one of the indicators of growth and success, it’s not necessarily th...

TSE 1283: Building A Successful SDR Team From The Ground Up

29 Apr 2020

Contributed by Lukas

Building A Successful SDR Team From The Ground Up    The sales team is the backbone of a business. It’s composed of both SDRs and BDRs, both worki...

TSE 1282: What You Believe Is What You Will Achieve

27 Apr 2020

Contributed by Lukas

What You Believe Is What You Will Achieve    It’s imperative for salespeople to maintain a positive outlook to make it through this season of unfo...

TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

24 Apr 2020

Contributed by Lukas

Salespeople Have a Love/Hate Relationship With CRMs   Almost everyone is using CRM in their businesses  for its efficiency in data collection. But t...

TSE 1280: How BDRS and SDR Should Use LinkedIn During COVID19!

22 Apr 2020

Contributed by Lukas

How BDRS and SDR Should Use LinkedIn During COVID19!    The coronavirus pandemic has taken the world by storm. Many industries have been affected, e...

TSE 1279: How To Identify, Recruit, And Train A Diverse Sales Team That Sells

20 Apr 2020

Contributed by Lukas

How To  Identify, Recruit, And Train A Diverse Sales Team That Sells   Your company’s hiring process must have key steps and criteria for hiring a...

TSE 1278: How To Build A Sales Engine That Will Land Massive Deals – Repeatedly

17 Apr 2020

Contributed by Lukas

How To Build A Sales Engine That Will Land Massive Deals – Repeatedly   Every sales person wants to build a sales engine that will land them improv...

TSE 1277: I'm Afraid of Losing My Sales Job

15 Apr 2020

Contributed by Lukas

I'm Afraid of Losing My Sales Job    Everywhere you look, people are affected by circumstances that could not have been foreseen just a couple of mo...

TSE 1276: How To Evaluate The Efficacy of SaaS Programs That Your Sales Team Subscribes To

13 Apr 2020

Contributed by Lukas

How To Evaluate The Efficacy of SaaS Programs That Your Sales Team Subscribes To   Is your SaaS program effective?  Is it making you money or costin...

TSE 1275: How To Build Rapport By Asking Directed, Relevant Questions

10 Apr 2020

Contributed by Lukas

How To Build Rapport By Asking Directed, Relevant Questions    For many salespeople, building rapport is a skill that needs to be learned. It’s no...

TSE 1274: I'm Succeeding As A SDR But I Don't Think I Will When I Become An AE

08 Apr 2020

Contributed by Lukas

I'm Succeeding As An SDR But I Don't Think I Will When I Become An AE A change in work setting is a challenging thing since one has to adjust with the...

TSE 1273: How To Get More Proposals Signed Faster With Pandadoc

06 Apr 2020

Contributed by Lukas

How To Get More Proposals Signed Faster With Pandadoc   Have you heard about PandaDoc and how it can help you get more proposals signed faster? If yo...

TSE 1272: How To Become A Warrior Seller During The Coronavirus Outbreak

03 Apr 2020

Contributed by Lukas

How To Become A Warrior Seller During The Coronavirus Outbreak   The world has been taken aback by the coronavirus pandemic. Businesses, regardless o...

TSE 1271: What Is The Difference Between An SDR and BDR?

01 Apr 2020

Contributed by Lukas

What Is The Difference Between An SDR and BDR?   The next 20 episodes will focus on the conversations about BDRs and SDRs. We will be talking about t...

TSE 1270: How Do I Sell During The Coronavirus Outbreak?

31 Mar 2020

Contributed by Lukas

How Do I Sell During The Coronavirus Outbreak?  Many industries are affected by the coronavirus pandemic. With that, there are a lot of questions in ...

TSE 1269: How to build a sales engine that will land massive deals – repeatedly

27 Mar 2020

Contributed by Lukas

How to build a sales engine that will land massive deals – repeatedly   A sales engine is a great strategy to increase your number of closed deals....

TSE 1268: How To Close More Deals Using Videos Throughout The Sales Process

25 Mar 2020

Contributed by Lukas

How To Close More Deals Using Videos Throughout The Sales Process   Closing deals using videos is now becoming a very effective tool in the sales pro...

TSE 1267: How To Find Government Sales Opportunities Without Selling To The Government

23 Mar 2020

Contributed by Lukas

How To Find Government Sales Opportunities Without Selling To The Government   Salespeople are known for their tenacity and passion to sell but one o...

TSE 1266: Rethinking The Way You Do Sales Automation

20 Mar 2020

Contributed by Lukas

Rethinking The Way You Do Sales Automation   What do you think of sales automation? Is it a go or a no for you? Perhaps it’s time you rethink the w...

TSE 1265: Think Like A Large Company CEO

18 Mar 2020

Contributed by Lukas

Think Like A Large Company CEO   Regardless of the size of your company, thinking like the CEO of a larger company will help you better visualize whe...

TSE 1264: You Can't Sell Value If You Don't Value Yourself

16 Mar 2020

Contributed by Lukas

You Can't Sell Value If You Don't Value Yourself   Salespeople come from a variety of industries but the one thing they have in common: They all sell...

TSE 1263: Where Sellers Get Stuck

13 Mar 2020

Contributed by Lukas

Where Sellers Get Stuck   Sometimes sellers get stuck but where exactly do they get stuck?   Umar Hameed was previously working in Silicon Valley wh...

TSE 1262: Equaling The Playing Field For Women In Sales

11 Mar 2020

Contributed by Lukas

Equaling The Playing Field For Women In Sales    Sales used to be a man’s world, used to. The same can’t be said now because women have found th...

TSE 1261: How To Pair Inbound Leads With Sales Triggers For Higher ROI

09 Mar 2020

Contributed by Lukas

How To Pair Inbound Leads With Sales Triggers For Higher ROI   Are you thinking of ways you can pair inbound leads with sales triggers to get a highe...

TSE 1260: How To Qualify Your Prospects In Under 10 Minutes

06 Mar 2020

Contributed by Lukas

How To Qualify Your Prospects In Under 10 Minutes   How can a salesperson qualify a lead in under 10 minutes? Jason Swenk can help. He is a self-proc...

TSE 1259: Best Seller In History Recap

04 Mar 2020

Contributed by Lukas

Best Sellers In History Recap    The Best Sellers in History has been a hit and we’ve been doing it for the last few months. We have highlighted i...

TSE 1258: Selling SaaS To Doctors vs. Selling Traditional SaaS Solutions

02 Mar 2020

Contributed by Lukas

Selling SaaS To Doctors vs. Selling Traditional SaaS    SaaS stands for Software as a Service. In this episode, Justin Welsh will teach us how to se...

TSE 1257: Three Sales Principles I Learned While Visiting Jamaica

28 Feb 2020

Contributed by Lukas

Three Sales Principles I Learned While Visiting Jamaica   Donald Kelly, our podcast host, recently traveled back to his home country, Jamaica. The tr...

TSE 1256: Best Sellers In History Series 10 - "Oprah Winfrey"

26 Feb 2020

Contributed by Lukas

The Best Sellers in History Series 10 - “Oprah Winfrey”   Welcome to yet another episode for the Best Sellers in History series. For this episode...

TSE 1255: How To Train Salespeople That Aren’t Natural Salespeople

24 Feb 2020

Contributed by Lukas

How To Train Salespeople That Aren’t Natural Salespeople   Getting training as a salesperson is part of the process and it is especially important ...

TSE 1254: How To Develop An Unstoppable Drive To Sales Success

21 Feb 2020

Contributed by Lukas

How To Develop An Unstoppable Drive To Sales Success   Salespeople and startup entrepreneurs all strive to have an unstoppable drive toward sales suc...

TSE 1253: Best Sellers in History Series - "Harriet Tubman"

19 Feb 2020

Contributed by Lukas

Best Sellers In History Series - "Harriet Tubman"   It’s another episode from the Best Sellers in History series. This month, we will be focusing o...

TSE 1252: Three Things Small Businesses Get Wrong When Marketing

17 Feb 2020

Contributed by Lukas

Three Things Small Businesses Get Wrong When Marketing     Businesses often make mistakes in their marketing campaigns and as a result, don’t max...

TSE 1251: Abundance Now: Amplify Your Life & Achieve Prosperity Today

14 Feb 2020

Contributed by Lukas

Abundance Now: Amplify Your Life & Achieve Prosperity Today   We all want to amplify our lives and achieve prosperity. Entrepreneurs want to prosper ...

TSE 1250: Best Sellers In History Series 8 - "Reginald F. Lewis"

12 Feb 2020

Contributed by Lukas

Best Sellers In History Series 8 - "Reginald F. Lewis"   This episode of the Best Sellers in History series is different from the other episodes we’...

TSE 1249: It’s Time To Transform Our Sales Training

10 Feb 2020

Contributed by Lukas

It’s Time To Transform Our Sales Training   2020 is here and there is an opportunity to update sales strategies. The most common ways to execute sa...

TSE 1248: How To Tell A Story That Connects & Sell

07 Feb 2020

Contributed by Lukas

How To Tell A Story That Connects & Sells   In this episode, we are going to talk about how to tell a story that connects and sells. We tell stories ...

TSE 1247: Best Sellers In History Series 7 -" Dr. Martin Luther King Jr.

05 Feb 2020

Contributed by Lukas

Best Sellers In History Series 7 -" Dr. Martin Luther King Jr.    This is the seventh episode in the Best Sellers in History series. We celebrated M...

TSE 1246: How To Rapidly Grow Your Sales Through An Effective Message & A Powerful Sales Script

03 Feb 2020

Contributed by Lukas

How To Rapidly Grow Your Sales Through An Effective Message & A Powerful Sales Script   A message and a powerful sales script are important to rapidl...

TSE 1245: How To Create An Environment Where People Thrive At Work

31 Jan 2020

Contributed by Lukas

How To Create An Environment Where People Thrive At Work   A healthy work environment allows people to thrive and grow. But what can we do to create ...

TSE 1244: Best Sellers In History Series 6 - "Mary Kay Ash"

29 Jan 2020

Contributed by Lukas

Best Sellers In History Series 6 - "Mary Kay Ash"   It’s the sixth episode for out Best Sellers in History series. We’ve talked about Jesus Chris...

TSE 1243: 5 Ways Exercise Will Help You Become A Better Sales Professional

27 Jan 2020

Contributed by Lukas

5 Ways Exercise Will Help You Become A Better Sales Professional   Everybody wants to be better and be the best version of themselves. There are ways...

TSE 1242: The Psychology of Sales

24 Jan 2020

Contributed by Lukas

The Psychology of Sales   Behind the sales process there’s a whole psychology of sales that is part of the interaction between sales reps and custo...

TSE 1241: Best Sellers In History Series 5 - "Mahatma Gandhi"

22 Jan 2020

Contributed by Lukas

Best Sellers In History Series 5 - "Mahatma Gandhi"   Depending on who you ask, hearing the name Mahatma Gandhi may bring up the titles of leader, sp...

TSE 1240: The 3 Foolproof Secrets to Get Rid of Your Head Trash

20 Jan 2020

Contributed by Lukas

The 3 Foolproof Secrets to Get Rid of Your Head Trash    What does it mean to have head trash and how exactly can you get rid of it? Let’s talk ab...

TSE 1239: What Is The DISC Assesment Profile And How Can It Help My Sales Team?

17 Jan 2020

Contributed by Lukas

What Is The DISC Assessment Profile And How Can It Help My Sales Team?   The DISC Assessment profile is an important training opportunity for any sal...

TSE 1238: Best Sellers In History Series 4 - "Benjamin Franklin"

15 Jan 2020

Contributed by Lukas

Best Sellers In History Series 4 - "Benjamin Franklin"   This is the fourth episode for the Best Seller in History series. This time around, the sale...

TSE 1237: 10 High Performance Habits That Lead To Success

13 Jan 2020

Contributed by Lukas

10 High-Performance Habits That Lead To Success    An article entitled 10 High-Performance Habits that Lead to Success by Justin Su’a is noteworth...

TSE 1236: The Next Wave: Customer-Facing Solutions

10 Jan 2020

Contributed by Lukas

The Next Wave: Customer-Facing Solutions   With the new year, we are all looking towards the next wave in customer-facing solutions available for us....

TSE 1235: Best Sellers In History Series 3 -"Mother Teresa"

08 Jan 2020

Contributed by Lukas

Disclaimer: This episode is in no way trying to influence listeners on their religious beliefs.    Best Sellers In History Series 3 -"Mother Teresa"...

TSE 1234: How To Grow Sales With Local Networking Events

06 Jan 2020

Contributed by Lukas

How To Grow Sales With Local Networking Events All salespeople have tried to grow sales with local networking events. Many organizations utilize these...

TSE 1233: How To Plan And Set Goals You Can Achieve In 2020

03 Jan 2020

Contributed by Lukas

How To Plan And Set Goals You Can Achieve In 2020 With the new year comes new goals and resolutions. This episode’s guest offers new ways and sugges...

TSE 1232: Best Sellers In History Series 2 - "Abraham Lincoln"

01 Jan 2020

Contributed by Lukas

Best Sellers In History Series 2 - "Abraham Lincoln" This is the second episode from the Best Sellers in History series. This series talks about some ...

TSE 1231: How To Generate More Initial Appointments By Utilizing A Co-Content Building Strategy

30 Dec 2019

Contributed by Lukas

How To Generate More Initial Appointments By Utilizing A Co-Content Building Strategy Salespeople are always looking for new ways to generate more ini...

TSE 1230: How To Ensure Your Sales Teams Actually Have Time To Sell

27 Dec 2019

Contributed by Lukas

How To Ensure Your Sales Teams Actually Have Time To Sell   All organizations, no matter what size, need to know how to ensure your sales teams actua...

TSE 1229: Best Sellers In History Series 1 - "Jesus Christ"

25 Dec 2019

Contributed by Lukas

Best Sellers In History Series 1 - "Jesus Christ"   Disclaimer: This episode isn’t a podcast to convince listeners to become Christians. This episo...

TSE 1228: Why Your Contracts Are Not Working and How To Fix Them!

23 Dec 2019

Contributed by Lukas

Why Your Contracts Are Not Working and How To Fix Them!    Ever ask yourself why your contracts are not working and wondered how to fix them? Jason ...

TSE 1227: Things To Look For When Hiring Successful Sellers

20 Dec 2019

Contributed by Lukas

Things To Look For When Hiring Successful Sellers Hiring is part of the sales process but businesses know there are things to look for when hiring suc...

TSE 1226: The Accidental Seller Recap - "Three Things I Learned"

18 Dec 2019

Contributed by Lukas

The Accidental Seller Recap  - "Three Things I Learned"   For the past 8 weeks, we have been interviewing several successful “accidental sellers”...

TSE 1225: Stop Hiring From Your "Gut" - Putting a Formal Hiring Process In Place That Works

16 Dec 2019

Contributed by Lukas

Stop Hiring From Your "Gut" - Putting a Formal Hiring Process In Place That Works   The hiring process can be a challenge for many. There’s the tem...

TSE 1224: How To Craft A Rock Solid Sales Pitch To Potential Investors

13 Dec 2019

Contributed by Lukas

How To Craft A Rock Solid Sales Pitch To Potential Investors    A sales pitch is part of the selling process but not all salespeople know how to cra...

TSE 1223: The Accidental Seller Series 8 - "Norma Bell"

11 Dec 2019

Contributed by Lukas

The Accidental Seller Series 8  - "Norma Bell" This is the last episode for the Accidental Seller Series. Because it’s the last, it needed a very s...

TSE 1222: How Can My Personal Brand Set Me Apart From My Competition 2020?

09 Dec 2019

Contributed by Lukas

How Can My Personal Brand Set Me Apart From My Competition 2020?    The year is almost over. As a salesperson, how can you set your personal brand a...

TSE 1221: How To Create A LinkedIn Profiles That Consistent Bring New Business In Your Pipeline

06 Dec 2019

Contributed by Lukas

How To Create A LinkedIn Profile That Consistently Brings New Business To Your Pipeline   Many salespeople create a LinkedIn profile to bring in new ...

TSE 1220: The Accidental Seller Series 7 - "Debby Montgomery Johnson"

04 Dec 2019

Contributed by Lukas

The Accidental Seller Series 7  - "Debby Montgomery Johnson"   Here’s another episode from the Accidental Seller Series where we interview success...

TSE 1219: 5 Counter intuitive Mistakes Preventing You From Closing Revenue

02 Dec 2019

Contributed by Lukas

5 Counterintuitive Mistakes Preventing You From Closing Revenue    There are times salespeople don’t make the best decisions that lead to closing ...

TSE 1218: How To Write A Cold Email Your Prospect Will Open And Reply To

29 Nov 2019

Contributed by Lukas

How To Write A Cold Email Your Prospect Will Open And Reply To   The cold email has been part of the sales process for a very long time but how do yo...

TSE 1217: The Accidental Seller Series 6 - "Joseph Storer"

27 Nov 2019

Contributed by Lukas

This entry is the sixth episode of the Accidental Seller series. A lot of people didn’t grow up with dreams of getting into professional selling. In...

TSE 1216: How Can I Use AI To Increase Sales?

25 Nov 2019

Contributed by Lukas

How Can I Use AI To Increase Sales? Have you ever thought to use AI to increase sales? In today’s society, the application of AI is apparent through...

TSE 1215: Three Ways To Make You More Successful Selling Over The Phone

22 Nov 2019

Contributed by Lukas

Three Ways To Make You More Successful Selling Over The Phone   Have you ever tried selling  sale without being in front of someone? Three tactics ...

TSE 1214: The Accidental Seller Series 5 - "Stephen Snyder"

20 Nov 2019

Contributed by Lukas

The Accidental Seller - Stephen Snyder Welcome to the fifth episode of The Accidental Series.  Some people are into sales because it’s their passio...

TSE 1213: How to Build A Six Figure Income Even If You're Not Great At Closing!

18 Nov 2019

Contributed by Lukas

How to Build A Six Figure Income Even If You're Not Great At Closing!  Ever wonder how you can build a six-figure income even if you’re not great a...

TSE 1212: Networking Effectively and Creating A Sphere Of Influence

15 Nov 2019

Contributed by Lukas

Networking Effectively and Creating a Sphere of Influence The idea of networking effectively and creating a sphere of influence is nothing new in sale...

TSE 1211: The Accidental Seller Series - "Wendell Jordan"

13 Nov 2019

Contributed by Lukas

The Accidental Seller Series - Wendell Jordan This is the 4th episode of the Accidental Seller series.  Wendell Jordan is the owner of Jordan Consult...

TSE 1210: How To Seize Attention and Build Trust in a Busy World

11 Nov 2019

Contributed by Lukas

How to Seize Attention and Build Trust in a Busy World    As salespeople, we look for ways to seize attention and build trust. While prospecting and...

TSE 1209: How To Negotiating To A Mutual Win!

08 Nov 2019

Contributed by Lukas

How to Negotiate a Mutual Win  Salespeople are always looking for a win and when closing with clients, landing a great deal while being able to negot...

TSE 1208: The Accidental Seller- "Ashlee Reusch"

06 Nov 2019

Contributed by Lukas

The Accidental Seller- "Ashlee Reusch" This is the third episode for the Accidental Seller series brought to you by The Sales Evangelist.  Ashlee Reu...

TSE 1207: How to 10X Your Income With Repeat and Referred Business

04 Nov 2019

Contributed by Lukas

How to 10X Your Income With Repeat and Referred Business Repeat and referred business is a sure tactic to grow your business 10x. Despite that, not ma...

TSE 1206: The Main Things Generating The Most Leads Right Now!

01 Nov 2019

Contributed by Lukas

The Main Things Generating The Most Leads Right Now!    As salespeople, we often ask ourselves about the main things generating the most leads right...

TSE 1204: "Impossible to Inevitable"

28 Oct 2019

Contributed by Lukas

Impossible to Inevitable How can salespeople turn the impossible to inevitable?  Aaron Ross is the author of the book Predictable Revenue and a prou...

TSE 1205: The Accidental Seller Series 2 - "DeJuan Brown"

27 Oct 2019

Contributed by Lukas

The Accidental Seller Series 2 - "DeJuan Brown" This is the second episode of the series The Accidental Seller. There are more accidental sellers in t...

TSE 1203: One Major Closing Question You're Neglecting To Ask

25 Oct 2019

Contributed by Lukas

One Major Closing Question You're Neglecting To Ask    There are times when the sale is almost a done deal but at the end of the day, it’s not pus...

TSE 1202: The Accidental Seller Series 1 - "Ludovic Vuillier"

23 Oct 2019

Contributed by Lukas

The Accidental Seller Series 1 - "Ludovic Vuillier"    Hubspot’s stats showed that 46% of salespeople did not intend to go into sales. That means ...

TSE 1201: What Is Social Dynamic Selling & Why Does This Work So Well?

21 Oct 2019

Contributed by Lukas

What Is Social Dynamic Selling & Why Does This Work So Well? Many sellers appreciate how social dynamic selling works well. It’s effective and has c...

TSE 1200: How To Elevate Your Sales Game

18 Oct 2019

Contributed by Lukas

How To Elevate Your Sales Game  As a salesperson, you might have asked yourself the ways to elevate your sales game.  Dug McGuirk is a national trai...

TSE 1199: Sales From the Street: "I Almost Quit"

16 Oct 2019

Contributed by Lukas

Sales From the Street: “I Almost Quit” We all face challenges and sometimes, the sense of defeat is so strong that the phrase, “I almost quit,”...

TSE 1198: How To Use Videos To Increase Sales

14 Oct 2019

Contributed by Lukas

Many of us are hesitant to use video because of our own fears but it’s absolutely possible to use videos to increase sales.  Brenton Crane isn’t ...

TSE 1197: How To Effectively Sell New Products To Current Customers

11 Oct 2019

Contributed by Lukas

How To Effectively Sell New Products To Current Customers Salespeople often ask how to effectively sell new products to current customers. Some client...

TSE 1196: Sales From The Street - "Are You Firing Me?"

09 Oct 2019

Contributed by Lukas

Sales From The Street - "Are You Firing Me?"   One of the scariest questions to ask in this field is, “are you firing me?” You might have asked t...

TSE 1195: Creating Great Customer Experiences To Close More Deals

07 Oct 2019

Contributed by Lukas

Creating Great Customer Experiences To Close More Deals   Creating great customer experiences to close more deals is often a neglected sales strategy...

TSE 1194: Use Contact Marketing to Break Through to Anyone

04 Oct 2019

Contributed by Lukas

Use Contact Marketing to Breakthrough to Anyone   Prospecting is always a challenge for sellers, but it’s possible to contact marketing to break th...

TSE 1193: What Are The 6 Critical Steps To Developing a Successful Sales Strategy?

02 Oct 2019

Contributed by Lukas

What Are The 6 Critical Steps To Developing a Successful Sales Strategy? Sales strategies aren’t born from thin air; rather, there are six critical ...

TSE 1192: Changes to The Sales Evangelist Podcast

30 Sep 2019

Contributed by Lukas

Changes to The Sales Evangelist Podcast The time has come to bring some changes to The Sales Evangelist podcast. The TSE podcast has been around for s...

TSE 1191: Why You Can't Do It All On Your Own

27 Sep 2019

Contributed by Lukas

Even if you consider yourself a fiercely independent seller, you’ll sometimes need help from others because you can’t do it all on your own. Adam ...

TSE 1190: How to Nurture "No" Into "Yes"

26 Sep 2019

Contributed by Lukas

A good salesperson knows how to nurture “No” into “Yes”. Hearing No in the sales world is common regardless of what you sell or to whom you’...

TSE 1189: Pulling Profits Out of a Hat

25 Sep 2019

Contributed by Lukas

Pulling Profits Out of a Hat Pulling profits out of a hat is something that salespeople are raving about. But how do you go about it?  Brad Sugar has...

TSE 1188: 3 Tips to Improve Closing

24 Sep 2019

Contributed by Lukas

For organizations looking to expand their footprint and extend their reach, these 3 tips to improve closing will help them achieve those goals. Johnny...

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