Three Things Small Businesses Get Wrong When Marketing Businesses often make mistakes in their marketing campaigns and as a result, don’t maximize their exposure. Let’s discuss how strategic decisions about your online presence can make a bigger impact. Stephen Hart is the host of the Trailblazers.fm podcast and is also a digital brand strategist. Stephen enhances marketing and communications for a global software firm by coaching individuals and businesses to improve their own brand. Through his experience, Stephen is seeing the need for people to address their brand presence and their digital footprint. It’s important for your brand to represent your product well and this is done by your prospects associating your online presence with a reputation of quality.. Digitally sophisticated People today are more digitally sophisticated. Employers and consumers often end up going to Google or asking Alexa and Siri for answers to their questions. The same is true when consumers are looking for products or services. They research and ask relevant questions using social platforms before making a final purchasing decision. People look at company websites, verified reviews online, the company’s social platform, and their customer service and support. People want confirmation online long before they ever speak to their first salesperson. There are many touchpoints that consumers look for and by the time they make the decision to meet a product or service rep, most of them have already made up their minds. Five key areas of branding Branding is critical because it’s a visual representation that lets the consumer know what you and your company are all about. Stephen has five key elements that entrepreneurs should consider to define their personal brand. These 5 elements that will help your digital presence include: Color Font Mood and vibe Logo Voice or the tone of your written content Colors in branding Color is important because it’s one of the elements that offer people the first impressions about your brand presence. Research has shown that people make a judgment within 90 seconds based on color tone alone. This is especially important for salespeople and business professionals with a global touch who are dealing with people from a variety of cultural and religious backgrounds. There are websites that can help you decide what color palette works best with your vision. Think about two or three colors that set the tone, and an additional one or two colors you might use as an accent. The website can help you work out these different combinations. Hex Code The hex code is a hexadecimal code that refers to the specific color that you want to choose. You can use this hex code to have a consistent color for your brand. You can document your six-digit color code throughout different platforms so you’re consistently getting the right color and shade.. This will come in handy when making PowerPoint presentations, images in Canva, and more. Just type in the hex code and your color will automatically appear. Even beyond your website, the colors you should choose should carry into your social media. Use them when you create motivational graphics for your social media posts and other areas you want a digital footprint. You want to create a cohesive visual feel across all platforms. This trains people to think of you when they see your color combinations. Be involved in building your brand While it may be a good idea to have experts and professionals handle the execution of your branding...

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