This podcast episode outlines a comprehensive strategic framework for converting online engagement into tangible revenue by using a structured marketing funnel. It emphasises that modern social selling requires a shift from traditional broadcasting toward meaningful interaction and the consistent delivery of high-value content. By focusing on audience identification and lead nurturing, businesses can transition followers from initial awareness to final conversion more effectively. The guide highlights that while digital tools have evolved, successful sales still depend on building trust and maintaining a credible presence. Ultimately, the author provides a seven-step roadmap designed to help organisations manage social media contacts as a professional sales pipeline.Read the full blog article here: https://thesalesexperts.com/turn-social-media-into-real-sales-results/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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