The 90s are calling, and they want their phrase back. Total cost of ownership? That's old news. Today, it's all about the total benefit of ownership. Customers don't buy because of cost. They buy because of the benefits. Join Mark as he challenges the status quo and explores how to truly unlock the value of your offerings by aligning with what your customer actually values. Mark will break down how to translate product features into tangible customer benefits, measured in dollars and cents, to reveal the hidden potential for long-term value and profitability. Many salespeople miss out on crucial insights by skirting around tough questions. Fear not, Mark is here to guide you through the art of asking the right questions at the right time. He'll address the hesitancy that holds many back and emphasize the importance of understanding how your product or service fits into the bigger picture of your client's business. Learn how considering the downstream effects on customers and their clients can not only foster meaningful relationships but also ensure substantial progress through your sales pipeline. 👀 Read the BLOG for this episode here.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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