People buy based on emotion and justify their decisions with logic. Join Mark as he welcomes back Lee Salz for a conversation on transforming your first meetings with clients from routine discovery calls into value-driven consultations. Hint: clients must leave the meeting having learned something beneficial! The first meeting is the deal foundation. If it's weak, the deal is weak. Learn how your overarching objective in that first meeting is to pique interest enough that they want to continue interacting with you afterwards. Mark and Lee explore the power of emotion-driven questions to better align with the emotional basis of client decision-making. By transforming logical questions into emotive ones, you can gain a deeper understanding of your clients' challenges and motivations. 👤 About the Guest Lee Salz is an award-winning keynote speaker, sales management strategist, and author. His newest book is 'The First Meeting Differentiator.' Visit http://www.FirstMeetingBook.com to sign up for the bonus! 💡Read the BLOG for this episode.

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