What's the blueprint for sustainable sales performance leadership? In this episode, Mark welcomes sales leadership expert and author Steven Rosen. Steven shares the hard truths about why sales managers and leaders often get stuck in cycles of endless firefighting and what really happens when enforcement and discipline are missing from the system. Their conversation unpacks the pitfalls of spreadsheet management and highlights the necessity of adopting a coaching mindset to truly develop sales teams. Mark and Steven explore how observational coaching separates high-impact managers from those who just check the boxes. They examine the roles that questioning, accountability, and consistency play in transforming overwhelmed sales managers into focused sales leaders. This episode challenges leaders to rethink old habits. 💡Read the BLOG for this episode. 👤 About the Guest Steven Rosen is an executive sales coach, speaker, and author dedicated to transforming sales leadership and performance. Steven is the founder of STAR Results, has over 30 years of experience, and most recently authored the book Focused: A Leadership Discipline for Sales Managers Under Pressure.

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