This is an episode like no other. It's launch day for Mike's new book and you can hear the excitement in his voice! Proclaiming with a smile that this book took 34 years to write, he remarks how odd it sounded hearing these words come out of his mouth in a recent interview: "This is my very best book." Unprepared for the interviewer's follow-up asking why he felt this way, Mike gave this unrehearsed, honest answer: "With no disrespect to Sales Management. Simplified. (because that's the book that positioned me to do all of this work helping sales executives and front-line sales managers), the reality is I've basically worked nonstop for eight years and have had the opportunity to speak with, coach, and consult countless sales leaders on five continents. I learned a ton and with this new book I was able to distill my writing down to the bare essentials and include only what is absolutely necessary for sales management success. The First-Time Manager: Sales is my best book because all of this experience provided absolute proof of what works and what doesn't when it comes to leading sales teams, creating healthy, high-performance cultures, and driving sales results." While the publisher asked Mike to write The First-Time Manager: Sales for newer and first-time leaders as part of a series, the truth is that according to executives who have read it, this book is the perfect resource whether… you lead a sales team... you lead managers who lead sales teams... you're a senior executive over sales executives... you support sales leaders... you are an individual contributor salesperson considering or aspiring to a management role... Tune in for more of the backstory of why Mike wrote the book, why it's his shortest and favorite book yet, and what you can expect reading/listening to it. Grab your printed, Kindle, or Audible copy HERE. For a sneak peek at what your sales leader colleague's had to say after reading an advance copy, and for the contents, introduction and a sample chapter, click HERE.

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