The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
05 Jul 2025
Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments. So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactTake control of your life with 12 Weeks To Peak™. Need a CRM? Check out this marketing automation tool for $19/mo.Connect with me:XInstagramLinkedInFacebook Group YouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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