From Six Strings to Six Figures: Steve Mastroianni

Entrepreneurial Tips you'll learn today on The Sales Podcast... Musicians can be "artsy fartsy" but he became a player with an entrepreneurial mindset Wanted to travel the world after his parents split up He'd love to travel with others and tour but he needed a band He was a drummer at the time but knew he needed to write some songs so he borrowed a guitar, taught himself, and got after it When he was 8 he wanted to be an author His bands did well quickly because he approached it as a business His CD was on the desk of Gene Simmons and he was looking for Canadian bands since his wife is Canadian (Shannon Tweed) He needed a creative outlet but he also needed to pay the rent He stopped everything to take care of his dad who had stage four cancer Not performing currently Data over beta (intuition)." A lot of artists feel guilty charging for their work People feel unworthy of money They allow limiting beliefs to set in You need to approach this with a "whole brain," i.e., creative and logical Why do celebrities do drugs and salespeople need hugs?   Artists will self-sabotage to do what they want instead of what their fans want In 2021, with five mouths to feed, he has felt pressure and stress from having to provide for them He has to go create the cash and he loves the challenge The story is the challenge He was writing his book with a thumb on his iPhone while holding a sleeping, puking, farting baby Be resilient and disciplined to impact others This is what drives him No bad things can happen anymore in my life. You must hone your skills It takes practice and dedication When you fold, it doesn't mean you're weak, it might just mean you haven't honed your skill or found your groove or your recipe or your mentor He's a recovering perfectionist Quick and dirty, all the way Make offers every single day Build up your list Build up your asset Promote someone else's if you don't have your own Give them an irresistible offer Peter Cetera and Cher Protect the core product/offering while also testing new ideas They must all feed into/complement one another Innovation is different than inventing Keep fun in it People want results, not another course You have to piss people off Lukewarm is bad for business From six strings to six figures Sales Growth Tools Mentioned In The Sales Podcast Get his book, "Hobby Boss: Turn Your Passion Into Profits"

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