The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion
17 Jun 2025
Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."00:00 Introduction to Dr. Yanniv Zaid02:59 The Journey from Air Force to Sales Training06:09 The Evolution of Sales in the Digital Era09:01 Authenticity in Sales and Marketing12:11 The Role of AI in Sales14:59 Dr. Persuasion: The Man Behind the Name17:51 Sales as a Religion: The 21st Century Sales Bible26:59 The Value Market vs. Price Market29:06 Creating Exclusivity and Status in Branding32:24 The Importance of Authenticity in Sales35:29 The Role of Social Proof in Decision Making39:21 The Shift Towards Transparency in Business42:02 Persuasion Techniques in Sales and Law44:53 The Art of Listening in Sales Conversations48:00 Identifying and Quantifying Client Pain Points50:40 Building Trust Through Authenticity and Social ProofTake control of your life with 12 Weeks To Peak™. Need a CRM? Check out this marketing automation tool for $19/mo.Connect with me:XInstagramLinkedInFacebook Group YouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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