Welcome to our 37th episode of The Sales Syndicate Podcast. In this episode, we sit down with Rory Sadler, Co-Founder and CEO at Trumpet to discuss the evolution of B2B buying journeys and how tools like Trumpet - are centralizing and transforming the process. As Rory Sadler explains, "We built Trumpet to centralize the entire journey from outreach to onboarding and really to increase collaboration and make it feel less of a transaction and more of a journey." In this conversation, they cover key topics such as: - From the legacy to the modern B2B buying journey, what has changed? - As companies lean towards product-led growth models, what is the future of the B2B digital buyer journey? - How does buyer enablement and sense making sales impact the procurement process? - How does Trumpet's platform improve the B2B sales process?

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